GroundIsLava – TV Dream
Ernest Gonzales – Natural Traits
Friends of Friends compilation Pop Massacre 2
Shlohmo – Camping
Friends of Friends Vol. 3
You might recall, I did two posts on labels a little while back. One focused on Ghostly, and the other on Night Slugs. This time, I’m turning my attention to Los Angeles based label Friends of Friends. Almost all of the art takes an illustrative approach that is more familiar for a smaller label. This isn’t to say that it is generic, rather it is an expected solution executed with an earnesty and skill that divorce it from any notion of pandering or style-by-the-rules-for-the-sake-of-the-rules. This visual style seems congruent with part of the label’s founding purpose, as stated on their site, “We want to create releases that are inspiring for artists and fans alike; with the intention to create a product that is not a useless plastic memory holder but rather is worth the hard earned money spent to create and purchase”.
